Bejeweled is a color matching game, similar in many ways to the popular Candy Crush application. Players are presented with a square game board that has randomly assorted jewels of different colors. To score, players must swipe the jewels to positions the are adjacent to other jewels of the same color.

The goal is to create chains of three or more. Once such a chain is created, the jewels vanish from the board and new pieces are generated. Players can level up by meeting a certain score. Once the score is met, a new board with a different background appears.

Although several different games have been released in the Bejeweled franchise, most include several different modes for various styles of play. These include "Classic", "Zen", and "Lightning".